dilluns, 4 de juny de 2012

How to win elections



"God, this guy's ugly. He added, "this is every suburban mother's greatest fear".

"He just dismissed the idea that the facts were of any importance".

"There was a profound contradiction between Larry McCarthy's geniality and his disregard for the truth. He shows that a person's affability is quite independent of his moral views".

"I can't say I've ever had a conversation with him about overthrowing the government and taking over the world. But he likes doing this stuff. It can be very addictive if you have a certain type of personality. It's an addiction to winning, to succeeding, to making things happen. It's a kind of high".

"What's so bad about losing? Sometimes it's worth it, to do the right thing. That's why I got out".

"McCarthy enjoys the notoriety. He's a really good writer who likes to write trash. Why do they do it? Because it sells, and it makes a lot of money".

(These sentences come from a report about Larry McCarthy, creative of GOP TV advertisements. These sentences make you think about the art of politics and the way elections are won today)

Jane Mayer, The New Yorker, Attack dog.

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